New store guide

Everything you need before opening your online store

Plan your products, prepare the right pages, choose how customers will pay, and make sure your store is ready before launch.

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Physical products

Inventory, variants, shipping, and product collections.

Digital products

Downloads, files, guides, and other digital items.

Services

Bookings, consultations, packages, and custom work.

And more

Subscriptions, bundles, merch, memberships, and mixed catalogs.

Built for different businesses

Sell what makes sense for your business

ModuSell supports more than one kind of storefront. Start simple, combine product types, and expand your catalog as your business grows.

Physical goods

Apparel, beauty products, electronics, home goods, handmade products, merchandise, food products, and full retail catalogs.

Digital products

Templates, ebooks, design files, presets, downloads, training materials, and other files customers can access online.

Services

Consulting, design work, coaching, repair services, event services, custom orders, and appointment-based offers.

Subscriptions

Recurring product boxes, memberships, gated resources, repeat delivery, and subscription-based access.

Mixed catalogs

Sell physical products, downloads, services, bundles, and recurring offers together from the same store.

Before you build

Prepare the basics before opening the builder

You do not need everything finished, but collecting these pieces first will make setup faster and more consistent.

01

Store name and domain

Choose a memorable store name and have a few domain ideas ready.

02

Logo and brand colors

A simple logo and two or three colors are enough to start designing.

03

Product information

Gather names, prices, images, descriptions, categories, and variants.

04

Shipping and delivery

Know where you will sell, what shipping costs, and how long delivery takes.

05

Payment options

Decide how customers should pay and which payment provider you plan to connect.

06

Policies and contact details

Prepare your return rules, shipping policy, support email, and business details.

Store structure

Pages most new stores should launch with

Keep your first version focused. These pages cover the main information customers expect before buying.

Home

Introduce the brand, highlight products, and guide customers into the store.

Shop and collections

Give customers a clear way to browse products by type or category.

Product pages

Show photos, pricing, options, descriptions, availability, and purchase controls.

About

Explain who you are, why the store exists, and what makes the business different.

Contact

Give customers an easy way to ask questions before and after a purchase.

Policies

Include shipping, returns, privacy, and terms so customers know what to expect.

Before launch

Check the store like a customer would

Run through the whole shopping experience before making the store public.

Products added and organized
Images checked on mobile
Prices and variants reviewed
Checkout tested
Shipping rates confirmed
Policies published
Contact details added
Domain connected

Avoid these early mistakes

Simple problems that can make a new store harder to trust

Weak product photos

Use clear lighting, consistent crops, and enough angles for customers to understand what they are buying.

Missing shipping or return details

Customers check these before buying. Make the information easy to find and easy to understand.

Skipping a test order

Test checkout, confirmation emails, taxes, shipping, and payment processing before launch.

Ready to build?

Start a store that works the way you want it to.

Build a new store, move an existing one, or talk with us before you get started.

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