Use this guide to plan your store, prepare your products, choose your setup path, and launch with fewer surprises.
Five steps from idea to open store. Each step has a clear goal so you know what to do and when.
Start nowChoose your store name, domain, logo, brand colors, and the main type of products you want to sell.
Gather product names, prices, descriptions, images, SKUs, variants, inventory, and categories before building.
Create your homepage, product pages, about page, contact page, shipping page, and return policy page.
Decide how customers will pay, where you will ship, how returns work, and what terms apply to your store.
Test checkout, review mobile layout, publish your store, and improve based on traffic, orders, and customer behavior.
Having these items ready before opening the builder will save you time and help you avoid stopping mid-setup.
Store name
Unique and easy to remember
Domain idea
Have 2–3 options ready
Logo
PNG or SVG, transparent bg
Brand colors
Primary and accent hex values
Product photos
Clean background, good lighting
Product descriptions
Honest, specific, and useful
Prices
Including any sale or compare-at prices
Shipping rules
Regions, rates, estimated time
Return policy
Timeframe and process
Payment method
Which gateway you'll connect
Contact email
The one customers will see
Social links
Instagram, TikTok, Facebook, etc.
Choose the setup that matches how you're going into this. You can always expand later.
Best for launching with a small product catalog and a clean storefront.
Good for
Best for stores with many products, categories, variants, and inventory needs.
Good for
Best for businesses that want marketing, analytics, campaigns, and room to scale.
Good for
These are the standard pages most stores launch with. You can add more once you're open, but these cover the basics from day one.
Home
Your first impression. Introduces your brand and links to your products.
Shop
Lists all your products. The main browsing experience for shoppers.
Product page
One page per product with photos, description, price, and add to cart.
About
Who you are and why you started this store. Builds trust with new visitors.
Contact
Email, form, or both. A way for customers to reach you before and after a sale.
Shipping Policy
Where you ship, how long it takes, and what it costs.
Return Policy
Your return window, process, and any conditions that apply.
Privacy Policy
Required in most places. Explains what data you collect and how you use it.
Terms of Service
The rules that govern purchases from your store.
Go through these before making your store public. Catching issues here is much easier than after launch.
You don't have to get everything perfect before launching. A store with a few products, clear policies, and a working checkout is ready to open.
These come up often with new stores. None of them are hard to fix, but they're easier to avoid early.
Poor photos reduce trust and conversion. A plain white background and good lighting go a long way.
Shoppers check these before buying. Missing policies leave customers uncertain and can hurt conversions.
Start with a simple menu. Home, Shop, About, and Contact is enough for most new stores.
Run a test order before you open. It takes five minutes and catches problems customers would otherwise hit first.
Build Your Store
Learn how the visual store builder works.
Manage Products
Add products, variants, and organize by category.
Payment Options
See which payment providers work with ModuSell.
Pricing
Compare plans to find what fits your catalog and budget.
Contact
Talk to someone before you start or commit to a plan.
Compare vs Shopify
Side-by-side breakdown of features, fees, and control.
ModuSell gives you more control over how your store is built, managed, and grown.
